Our aim is to make Creativity and Innovation work together.
The relationship between the two is somewhat complicated. You can have one without the other but alone neither of them are reaching their full potential.
Can you have Innovation without Creativity?
Well maybe you can, but something is clearly missing…
Can you have Creativity without Innovation?
Yes, there is lot of “useless” Creativity floating around, but for a company, that is not really interesting.
The relationship between the two could be expressed as follows : “Innovation is Creativity that works”
The very short version of what we do, is that we aim for obtaining synenergy between innovation and creativity for the benefit of our customers.
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